Hi Mireia, it’s a pleasure to interview you today. Please, without talking about work, who is Mireia Campos?

Mireia is a woman obsessed with finding balance between personal and professional life. She describes herself as a pragmatic woman with a great sense of humor. Although she is immersed in the digital era, she confesses that she thinks better “with paper and pen” than in front of a computer and highlights that she loves reading while enjoying a good coffee, something she tries to do every single Sunday.

Tell me a shareable secret:

Every time I start a new project, I think, “I won’t be able to do it,” even though in the end I always manage to.

To introduce yourself to those who don’t know you yet… What do you do for a living?

I’ve been working as a freelance strategic and creative brand consultant for eight years. In 2023, I co-founded CANELA® Espacio creativo, a training center in Madrid, together with Marta Queiruga y Ana del Valle. Recently, I’ve also been working as the Creative Strategy Director at ThisisOdd. “I’m a bit like Hannah Montana,” I do a little bit of everything.

Please tell me, how did you start in this profession?

I actually started down a path that wasn’t supposed to be mine, since I’ve always been interested in more than one thing. I remember that 12 years ago, being like that was considered a problem. Fortunately, that’s changing little by little.

I studied advertising, and when I had the chance, I went to Argentina to learn about Audiovisual Communication. I also did a Master’s in Integral Creativity and Art Direction. When I started working, I quickly realized that I wanted to keep the artier side of me for personal projects. Truth is, I’ve always been very hands-on with creative work, and at some point, I thought that would end up being my profession, but it didn’t.

Then, while interning at Ogilvy, I asked to switch departments to learn how to be a “Copy,” meaning a creative copywriter, and I loved it. Later, I discovered that strategy involved a lot of creativity—partly thanks to watching the work of a creative director and strategist like Emma Pueyo. That’s when my “aha” moment happened: I realized I could be a hybrid professional, and that was exactly what suited me. Between one thing and another, I kept training until 2020, and since then, I’ve been a strategist, a creative, a team leader, and also a teacher in my field.